加拿大二八

宝洁2013年终专稿:与消费者共同创造精彩每一天

2013NIAN,BAOJIEJINRUZHONGGUODEDI25NIAN。25SUI,ZHENGSHISHIZHANBAOFUHECAIHUADENIANJI。ZHEIYINIAN,BAOJIEGANJIYUXIAOFEIZHEYIQI,FAXIANPINGFANSHENGHUOZHONGDEFEIFANZHICHU,CHUANGZAOLEGENGDUOJINGCAIDEKENENG。

2014.01.26

ZUOZHE: BAOJIE

宝洁2012年终专稿:与中国一同梦想

2012NIAN,WOMENQIANXING,CHUANGXIN,CHENGZHANG。ZAIZHEIGESHIHEHUIGUHEZONGJIEDESHIKE,CHULEYUDAJIAYIQIFENXIANGWOMENCHENGZHANGDEXIYUE,WOMENGENGXIANGFENXIANGWOMENDEGUANDIANHESIKAO。

2013.02.05

ZUOZHE: BAOJIE

网易深度专访宝洁高管毕瑞哲:宝洁市场营销的成功秘诀

  BAOJIEQUANQIUSHICHANGYINGXIAOJIPINPAIJIANSHEZHIXINGGUANBIRUIZHEXIANSHENGZUOKEWANGYI《CAIJINGHUIKETING》,FENXIANGLEBAOJIEDUOPINPAIZHANLVECHENGGONGDEMIJUEYIJIBAOJIEZAIWANGLUOSHIDAIDEYINGXIAOZHANLVE。

2012.04.09

ZUOZHE: BAOJIE

(视频)宝洁:互联时代的品牌建设

(视频)宝洁:互联时代的品牌建设

  BAOJIEQUANQIUSHICHANGYINGXIAOJIPINPAIJIANSHEZHIXINGGUANBIRUIZHEXIANSHENG(Marc Pritchard)ZAIBEIJINGDAXUEKAIJIANG,YONGQIDUTEDEGUANDIAN,FENXIANGBAOJIEZAIHULIANSHIDAIDEPINPAIJIANSHE,JIEKAIBAOJIEPINPAIZHANGQINGDEAOMI。

2012.03.31

ZUOZHE:

(视频)揭秘宝洁数字化创新之道

(视频)揭秘宝洁数字化创新之道

  2011NIAN12YUE8RI,BAOJIEQUANQIUYEWUFUWUJITUANZONGCAIJIANSHOUXIXINXIZHIXINGGUANFEILIBOXIANSHENGZAIHUANANLIGONGDAXUE,WEIGUANGDAXUESHENGFENGSHANGLEYICHANGTIWEI“BAOJIESHUZIHUACHUANGXINZHIDAO”DEYANJIANG,SHENRUPOUXILEBAOJIEZHEIYIRIHUAJUBOSHIRUHETONGGUOSHUZIHUACHENGGONGSHIXIANSHANGYEMOSHIDEBIANGE。

2012.01.17

ZUOZHE: BAOJIE

宝洁2011年年终专稿 关键词—人才培养

宝洁2011年年终专稿 关键词—人才培养

  RENCAISHIBAOJIEZUIBAOGUIDECAIFU。ZAIBAOJIE,CHUANGXINTONGYANGSHIRENCAIPEIYANGDEGUANJIANCI。ZAISHUZIHUAFAZHANXIANGDANGXUNMENGDEJINTIAN,RUHECHUANGXINDILIYONGSHUZIHUAPINGTAIJINXINGZHAOPIN、XUANBORENCAITONGYANGSHIBAOJIEZAI2011NIANSHIJIANDEKETI。ZUOWEICHANLIANDUOJIEDEZUIJIAGUZHU,JINNIANDEBAOJIEZAIRENCAIPEIYANGFANGMIAN,XIANGDAJIAZHANSHILELEYIGEBUYIYANGDEBAOJIE,WEITONGXUEMENDAILAILERANGRENJINGXIDEJINGCAIGUSHI。

2012.01.16

ZUOZHE: BAOJIE

宝洁2011年年终专稿 关键词—创新

宝洁2011年年终专稿 关键词—创新

加拿大二八  CHUANGXINSHIBAOJIEFAZHANDEJISHI,BAOJIEXIWANGBUDUANTONGGUOGEZHONGCHUANGXIN,QINJINHEMEIHUAXIAOFEIZHEDESHENGHUO。2011NIAN,BAOJIEJIXUSHENHUAZAIZHONGGUODECHUANGXINZHILU,YUZHONGGUOKEXUEYUANQIANSHUKEJICHUANGXINZHANLVELIANMENGHEZUOLIANGJIEBEIWANGLU,JINYIBUCUJINSHUANGFANGZIYUANZHENGHEHEYOUSHIHUBUDEHEZUO。ERZAISHUNXIWANBIANDESHUZIHUASHIDAI,BAOJIETONGGUOCHUANGXIN,BAOCHIJIXUQIANJINDEBUFA。

2012.01.16

ZUOZHE: BAOJIE

宝洁2011年年终专稿 关键词—可持续发展

宝洁2011年年终专稿 关键词—可持续发展

加拿大二八  ZUOWEIZAIKECHIXUFAZHANFANGMIANCHUYULINGXIANDIWEIDEQIYE,ZAIZHONGGUOFAZHANERSHIDUONIAN,BAOJIEYIZHIBINGCHENGCHENGWEISHEHUI“XIANGSHANG、XIANGSHANDELILIANG”ZHEIYISHANGYELINIAN,ZHILIYUJIANGKECHIXUFAZHANYUCHANPINHEYUNYINGXIANGRONGHE。JIANCHIKECHIXUFAZHAN,XIESHOUYUANGONGJIHEZUOHUOBAN,TONGGUOGEZHONGFANGSHIJIJIHUIBAOZHONGGUOSHEHUI,XINGCHENGJIJIXIANGSHANDEHELI,WEIXIANZAIHEWEILAIDESHISHIDAIDAI。2011NIAN,BAOJIEZAICHANPIN、YUNYING、SHEHUIZEREN、YUANGONGHELIYIXIANGGUANFANGDENGWUGEKECHIXUFAZHANZHANLVEBUDUANNULI,ZUOCHUDEJIJINULIJIYINGXIANG,HUODELE“ZHONGGUOLVSEGONGSIBAIQIANG”YIJI“ZHONGGUOLVJINJIANG”DENGRONGYU。

2012.01.16

ZUOZHE: BAOJIE

(视频)揭开宝洁可持续性赢商之道

揭开宝洁可持续性赢商之道

2011NIAN10YUE19RI,BAOJIEGONGSIQUANQIUDUIWAIGUANXIZHIXINGGUANKERUISIBOSHI(Chris Hassall)YUZHONGGUOZHUMINGXUEFUFUDANDAXUEFABIAOLETIWEI“JIEMIKECHIXUXINGYINGSHANGZHIDAO”DEYANJIANG。

2011.11.30

ZUOZHE: BAOJIE

(视频)宝洁大中华区总裁施文圣:关于数字化时代的创新与品牌建设

宝洁大中华区总裁施文圣:关于数字化时代的创新与品牌建设

  2011NIAN9YUE10RI,BAOJIEDAZHONGHUAQUZONGCAISHIWENSHENGYINGYAOCHUXILEALIBABAJITUANZAIHANGZHOUJUBANDEDIBAJIEQUANQIUWANGSHANGDAHUI,BINGZUOLEZHUTIWEI《SHUZISHIDAIDECHUANGXINYUPINPAIJIANSHE》DEYANJIANG。

2011.11.11

ZUOZHE: BAOJIE

2011.03.21

加拿大二八ZUOZHE: RENMINWANG-GUOJIPINDAO ZHANGYANG

(宝洁观点)宝洁中国,新的创新之源正在开启

宝洁中国,新的创新之源正在开启 

  2010NIAN9YUE9RI,BAOJIEGUANGZHOUFENXIAOZHONGXINJIEMUBINGTOURUSHIYONG,ZUOWEIBAOJIEYAZHOUZUIDA、QUANQIUDIERDAWULIUFENXIAOZHONGXIN,GAIZHONGXINYONGYOUBAOJIENAIZHIXINGYEZUIGAODUANDEWULIUCHUANGXINJISHU,BUJINJIANG FUWUYUZHONGGUOSHICHANG,YEJIANGFUWUYUBAOJIEZAIDONGNANYA、HUANTAIPINGYANGDENGDIQUDEYEWU。ZUOWEIJUYOULICHENGBEISHIYIYIDECHUANGXINDIANFAN,FENXIAOZHONGXINDETOURUSHIYONGYIWEIZHEYIZHIJIANGCHUANGXINSHIWEIGONGSIYEWUZENGZHANG SHENGMINGXIANDEBAOJIE,ZAICISHIRULECHUANGXINKUAICHEDAO。

2010.09.19

ZUOZHE: BAOJIE

(宝洁观点) 宝洁全球对外关系执行官柯锐思:希望工程是对中国爱的表达

 宝洁全球对外关系执行官柯锐思:希望工程是对中国爱的表达

  KERUISIAIDEBIAODA,HENZHONGYAODEYIBUFENJIUSHIBANGZHUZHONGGUOPINKUNSHANQUDEHAIZIMEN、JIANGYIKEKEXIWANGDEZHONGZIBOZHONGDAOPINJIDETIANDILI,SHOUHUTADEWEILAI、JIWANGTADESHOUHUO。  

2010.09.17

ZUOZHE: BAOJIE

(宝洁观点)领导力引领改变

领导力引领改变

  ZAIGUOQUDEYIZHOU,BAOJIEBAOJIEGONGSIDONGSHIZHANG、ZONGCAIJIANSHOUXIZHIXINGGUANMAIRUIBODAOFANGCANJIABAOJIEZAIBEIJING、SHANGHAIJUXINGDEYIXILIEHUODONG,BAOJIEZHONGGUOGUANFANGWANGZHANlaowang21.comTEPAIJIZHEQUANCHENGGENSUIMAIRUIBOXIANSHENG,YONGZHONGGUODEYANGUANG“KAOCHA”ZHEIWEIQUANQIUCEODUI“LINGDAOLI”DEDONGJIANYUZIWOXINGDONG。

2010.09.06

ZUOZHE: BAOJIE